SmallBox has always been the kind of company to do things differently. When Lydia came along, daydreaming about donating a website to a worthy nonprofit, our CEO Jeb let her lead the way. To make it even more interesting, she decided we should sprint, knocking out the planning, design and development of said website in just 24 hours.
In the beginning, we didn't know if we'd pull it off. In year one, we ended up with the 25 Hour Web Project. Oops! But a great website and a lovely tradition emerged – The 24 Hour Web Project was born.
Some people might think it's radical philanthropy. To us, it's just the right thing to do.
Giving is in our DNA. So we've continued to donate a website and a full year of marketing expertise and support to one nonprofit per year. The Project takes place each Fall, a sure fire way to fill SmallBoxer hearts and fuel our need to be a part of our beloved Indy community.