Year Four
ICAN

The Year of the Puppy


In 2012 we decided it was time to next level this 24 Hour Web Project thing. In order to do that we:

Indiana Canine Assistant Network was a great partner for our fourth edition of the project. They would be celebrating their tenth anniversary shortly after the site launch and we have a high percentage of dog lovers on our team. When you're defying the laws of nature and pulling an all-nighter to do high-octane brain work, having cuddly puppies around is great stress relief.

In addition to our usual spiel — building a site, raising a little money for the nonprofit and the occasional dance interlude, we also had service dog demonstrations (did you know some of these dogs can read command cards?!) and a live puppy cam.

This was Neil Kjeldsen's first year a lead designer for the project, and he proved more than up to the task. We added some fun check-in points to unveil the design progress to the client throughout, and a lot of steps to design an email template and ongoing content strategy. Project founder and SmallBox design director Lydia Whitehead now serves on the board of ICAN.

View posts from Year Four:

September 07, 2012

Our team worked the night away and now it's time to set this site free...

September 07, 2012

Just before noon, we hit the switch on the site... and now we wait for it to magically resolve.

stages of puppy sleep

September 07, 2012

While we wait for the site to finish it's journey loading up to the internets, we have something seriously cool to share with you.

September 07, 2012

Pete had to take a little nap after his string of acclaimed performances during the 24 Hour Web Project, but we've still got some footage of adorable lil' puppies catching some shut eye.

September 07, 2012

You just can't keep a good dog down - even after 22 hours. Pete heard about a donation from Kelly Karrmann and rallied to perform a few feats before taking a much deserved nap. Go get 'em Pete!

September 07, 2012

We are in all-hands-on-deck, wrapping-this-puppy-up (see what I did there?) mode.

September 07, 2012

The puppies have broken free from their pen and now an epic battle rages...

September 07, 2012

I had a feeling it was getting light outside so I decided to watch the sunrise for a bit.

September 07, 2012

We picked a great year to work with Indiana Canine Assistance Network - it's their 10th anniversary! We're honored to help them celebrate this milestone with a refreshed look.

September 07, 2012

Well, that was quite an experience. Thanks to all the SmallBoxers and ICANers for your trust and faith in this project. Lodge is happy to have been part of this installment of the 24 Hour Web Project. Good night. Or good morning. Whatever.

September 07, 2012

I've only been with SmallBox for two and a half months now. But that has been enough time for me to learn what is important to my coworkers.

September 07, 2012

At Musical Family Tree, we didn't just provide tunes and live performances for this year's 24 Hour Web Project, we also decided to challenge ourselves to record, edit, and mix a live podcast from the event!