Year Four
ICAN

The Year of the Puppy


In 2012 we decided it was time to next level this 24 Hour Web Project thing. In order to do that we:

Indiana Canine Assistant Network was a great partner for our fourth edition of the project. They would be celebrating their tenth anniversary shortly after the site launch and we have a high percentage of dog lovers on our team. When you're defying the laws of nature and pulling an all-nighter to do high-octane brain work, having cuddly puppies around is great stress relief.

In addition to our usual spiel — building a site, raising a little money for the nonprofit and the occasional dance interlude, we also had service dog demonstrations (did you know some of these dogs can read command cards?!) and a live puppy cam.

This was Neil Kjeldsen's first year a lead designer for the project, and he proved more than up to the task. We added some fun check-in points to unveil the design progress to the client throughout, and a lot of steps to design an email template and ongoing content strategy. Project founder and SmallBox design director Lydia Whitehead now serves on the board of ICAN.

View posts from Year Four:

September 07, 2012

Jordan has been coding for I-don't-know-how-many-hours straight. He looked up from the glow of his computer screen long enough to ponder if he'd remembered to eat or not... Major props to Jordan, who in his quest for perfect code, often gets there way faster than the average bear.

jordan

September 07, 2012

You never really notice how long a day is. After all, most people spend around a third of their days asleep. But not us! At least not tonight.

September 07, 2012

Kasey gets credit for the sweet Dredit title. But these editing moves are all Drew.

September 07, 2012

The team is still going strong despite...

September 07, 2012

Ask any designer and they will (or, at least, should) tell you, without hesitation, that content is king. The good news is that the SmallBox Kingmakers have nearly everything written and are gearing up for a massive group editing hoedown.

Drew, Leigh, Tyler, and Jason.

September 07, 2012

Music! Ah, sweet music. Sure, music is "important" to your average internet marketer, but it is the very lifeblood of a SmallBoxer.

September 07, 2012

Speak Easy. Man, what did we do before you? Thanks so much for letting us and our four-legged friends hang here for this project. We love this space. Speak Easy

September 07, 2012

"What makes this all worthwhile is when clients come into the prison to learn to work with their service dogs, and they’re partnered with an offender..."

September 07, 2012

PUPPY FEVER is a great short description of the last 12 hours.

Momma with her pup by Liz Kaye

September 06, 2012

Pete the dog wanted to strut his stuff when he heard that Carrie Powers-Russell donated - and because he is such a handsome fellow and we couldn't deny him, we gave him the spotlight.

September 06, 2012

Shazaam. What a day. Since arriving at the 24 Web/Video project at noon today, we've been in high gear collecting stories from ICANers in Indianapolis and a wonderful family down in Bloomington, Indiana...