Year Four
ICAN

The Year of the Puppy


In 2012 we decided it was time to next level this 24 Hour Web Project thing. In order to do that we:

Indiana Canine Assistant Network was a great partner for our fourth edition of the project. They would be celebrating their tenth anniversary shortly after the site launch and we have a high percentage of dog lovers on our team. When you're defying the laws of nature and pulling an all-nighter to do high-octane brain work, having cuddly puppies around is great stress relief.

In addition to our usual spiel — building a site, raising a little money for the nonprofit and the occasional dance interlude, we also had service dog demonstrations (did you know some of these dogs can read command cards?!) and a live puppy cam.

This was Neil Kjeldsen's first year a lead designer for the project, and he proved more than up to the task. We added some fun check-in points to unveil the design progress to the client throughout, and a lot of steps to design an email template and ongoing content strategy. Project founder and SmallBox design director Lydia Whitehead now serves on the board of ICAN.

View posts from Year Four:

September 06, 2012

Earlier this evening we all gathered in the conference room at The Speak Easy for the big reveal of the home page.

ICAN home page designed by SmallBox

September 06, 2012

As we mentioned in our post about our fundraising efforts, we've got some neat art pieces created by some of the ICAN dogs.

September 06, 2012

This one goes out to Steven Shattuck! As promised, a special thank you video just for you.

September 06, 2012

Need a little help training your pup? With a $24+ gift to ICAN between now and 9 p.m. today you can get a mini-session with ICAN's experienced trainers!

September 06, 2012

As part of the content planning phase our website and marketing teams got together for a huge digital strategy round table with a few of the ICAN folks.

Digital Strategy Round Table

September 06, 2012

This year's 24 hour web project serves as a milestone for one of SmallBox's designers, Neil Kjeldsen!

September 06, 2012

We mentioned we could show off some service dog skills for donations, and we have the first one ready for your viewing pleasure.

September 06, 2012

We have officially swooped into action. (Really, I just like using the word swoop.)

September 06, 2012

During 24 Hour Web Project, we like to embark on a mini-fundraising drive to increase support and awareness for our recipient organization.

September 06, 2012

This year, Musical Family Tree is providing musical entertainment during the 24 Hour Web Project.

Records and Turntables

September 06, 2012

Yep, you hear that right. We have a live puppy came with Teddy and Olympia.

September 06, 2012

We have officially kicked off. We've done intros between the two teams and we're finishing up lunch now.

ICAN puppies